Friday, February 16, 2018
Radio Station Outreach
Bauman Grant funds scheduled to arrive next week
Pledge drive premiums
What we ask the stations to do in exchange for receiving pledge drive premiums:
Pledge to promote Artists for Vieques after the pledge drive is over
Thursday, February 8, 2018
Big Thanks to Magaly, Ileana and Anahi for driving our development to improve our Gift Cards and Station outreach via pledge drive premiums.
Pledge Drive Premium Project
Multiple Gift Cards can be purchased at one time.
A4MD Radio Shows
We All Rise Together schedule for production next week.
Final piece to station engagement campaign
A4MD will begin calling stations.
Planning to pitch a story about Artists for Vieques to Making Contact.
Vieques Island, then and now
LPRC and Media Alliance role in project collaboration
Pledge Drive Premiums for new station engagement
Music from Artists for Vieques
Happy Birthday A4MD!
10 years ago today, on February 8, 2008, Artists for Media Diversity was formed as a Texas Nonprofit Organization and received tax-exempt status as a 501(c)(3) from the IRS in October of 2008.
Friday, February 2, 2018
Pledge Drive Premium
In addition to LPRC's outreach to their network of stations, A4MD will plan on calling additional stations, speak with the Development Director ( or PD, MD, GM) about the Artists for Vieques (A4V) campaign, offer 25 PDPs (fair market value of $500).
The concept for a webpage with PDP information would have a (1) short and sweet paragraph about the project; (2) links to A4V marketing materials (3) additional information form to gather info, for example, like this:
=====Additional Information Form (in development) ===
Will your station be willing to pledge to use the A4V marketing materials on your station's website and social media during the final days of the pledge drive and after the pledge drive is over?
WIll your station be willing to download "We All Rise Together" radio shows, each one featuring one artist for Vieques?
Does your station host live music broadcasts?
Can you recommend local/regional songwriting/recording artists whom your station would be interested in inviting (to help with the pledge drive) (maybe with an on-air performance)?
Can you recommend any national songwriting recording artists you'd love to have drop by your station?
Are there any (local - regional - national) environmental justice organizations in your area
Human rights organizations?
Freedom of speech?
Is there local press who have ever expressed interest in your station?
Delivery of Pledge Drive Premiums
When a station has registered with A4MD & filled out the additional information form, A4MD will
1. create a Dropbox file with the station's call letters
2. upload the PDPs
3. send the station a link to the station's Dropbox to download the PDPs.
Stations will be able to deliver the PDPs to their pledgers
1. via email or
2. print PDPs inexpensively and professionally as 4" x 6" glossy photos (i.e. Walgreens) to send in the mail
Tuesday, January 30, 2018
Present: Tracey Rosenberg, Barbara K
Pledge Drive Premiums: "Artists for Vieques"
What's in it for Radio Vieques?
Pledge Drive Premiums (PDPs)
Stations engage to promote "Artists For Vieques"
What's in it for LPRC?
Sanctuary (See below)
What to offer:
25 PDPs for stations that will promote Artists for Vieques on their websites
How many PDPs does the LPRC need?
Cost of Pledge Drive Premiums $0.06/premium + printing
$60.00 for 1,000 premiums
Printing can be done by stations receiving the PDPs
When we receive the Bauman Grant we can pay for Pledge Drive Premiums
Station Engagement with Pledge Drive Premiums
Reach out to National Radio Networks and their Station Affiliates?
Radio Vieques is an affiliate of the Pacifica Network
Who will reach out to Director of Pacifica Network?
Robert?, Ileana?, Tracy?
Is Radio Vieques a member of NFCB?
Native Public Media?
Development of A4MD Radio Shows
Radio shows enhance the promotional value of Community Radio Digital Albums
Conceptually, A4MD's model for Division of Proceeds is split (25% / 25% / 25% / 25%) between
1. Broadcasting Stations
2. Referral Stations & Organizations
3. Beneficiary Organization (National Radio Organization)
4. Media Alliance/A4MD
Since Radio Vieques is receiving 50%, are pledge drive premiums enough of an incentive for stations to engage in broadcasting radio shows?
Should we be able to offer stations a division of 25% of the proceeds for broadcasting the shows?
"Artists for Vieques"
A4MD Radio Shows
The next digital album on the horizon ...
Artists for Vieques Report
14 digital albums, 2 gift cards, $320 total
Media Alliance generated 8 sales!
Referrals: MA-8, WVQR-3, LPRC-2, A4MD-2, WSLR-1
WVQR = $160 in benefits, $15 in referrals, Total= $175
Where do we send the check?
GRC Station Outreach
No new stations.
Pledge Drive Premiums
LPRC Radio Stations
Tuesday, January 9, 2018
Present: Ileana Rivera Santa, Barbara K
Radio Station Outreach
Engaging radio stations for their own interests brings them into contact with "Artists for Vieques"
A4MD's station outreach post to GRC Listserve resulted in
- WSLR Sarasota, FL
- Subsequent GRC announcement of KBOO hosting 2018 Grassroots Radio Conference
Collaborative Music Compilation Digital Album
25% Latino Public Radio Consortium
25% for stations broadcasting the music
25% for referring stations/organizations
25% for Media Alliance, A4MD,credit card service fees
20 songs make a community digital album
Tuesday, January 2, 2018
Present: Ileana Rivera Santa, Magaly Rivera, Tracy Rosenberg, Gerald Torres, Barbara K
Happy New Year!
Send me your preferred email address I can give to Squarespace to grant access to Analytics
We All Rise Together Radio Shows (still a week away)
LPRC Webpage (coming soon)
Link to LPRC website and links to participating station websites
Link to Radio Show Downloads for LPRC Stations (Password protected)
Would participating LPRC Stations like to have their own webpage in A4MD?
A4MD landing page personalized with station's call letters and information
English or Spanish, whatever they want, photos, etc...
Artists for Vieques, Gift Cards, future digital album products
sign up at A4MD or OR participating stations info supplied by LPRC?
Music Press release
Include request to promote A4V in exchange for commission based advertising?
We All Rise Together Radio Show announcement posted to GRC List Serve
LPRC webpage in A4MD
Tuesday, December 26, 2017
Present: Ileana Rivera Santa, Tracy Rosenberg, Robert Rabin, Zoraida Santiago, Anahi Lazarte, Barbara K
LPRC Login, email address required
A4MD Implementation for January 2018
LPRC Account Page
Password protected login for LPRC Member Stations
Radio Show access/downloads
Tuesday, December 19, 2017
Present: Ileana Rivera Santa, Tracy Rosenberg, Gerald Torres, Barbara K
First sales are coming in.
A4MD Referral Information
Capture Referral Information on Checkout
Info show up in CSV sales report
Press and Outreach
Prepare radio shows for January 2018:
The Nature of Truth
We All Rise Together
Music Press Release for January 2018
Artists for Vieques
Tuesday, December 12, 2017
Present: Meeting Postponed
The Sanders Institute's mission is to revitalize democracy by actively engaging individuals, organizations, and the media in the pursuit of progressive solutions to economic, environmental, racial, and social justice issues.
Vieques 5 Point Revitalization Plan
I. We start with Artists for Vieques.
A. We request the Sanders Institute to promote Artists for Vieques to their constituents.
B. We return 25% of the proceeds ($5/album) to the Sanders Institute.
II. Request Sanders Institute to utilize funds to design Vieques 5 Point Revitalization Plan.
A. Design for Cleanup of Environmental Contamination from 60 years of bombing.
B. Design Independent Energy Infrastructure utilizing 100% renewable energy
C. Design Health Care Facility specializing in cancer treatment
D. Design Sustainable Small Farm Agriculture and organic gardening
E. Design Hurricane Proof Housing with solar panel roofing.
III. Request Sanders Institute to sponsor 5 Community Digital Albums to fund implementation of Vieques 5 Point Revitalization Plan.
A. 5 Community Albums
B. 5 months of The Nature of Truth
Tuesday, November 28, 2017
Present: Ileana Rivera Santa, Barbara K
Recording Artists for Vieques webpage with photos, quotes, links
Who's name as contact for Press Release?
LPRC list - give to Tracy to compare with Tracy's list so as not to send twice
Barbara can research a music press list from IndieBible.
Wait until new year to approach music press? New in 2018!
Social media tweets point to websites and FaceBook pages
Sales tax in TX, CA and EU?
Email address and telephone number for Press Release
Single artists radio show production "We All Rise Together"
28 minute 5 artists radio show production "The Nature of Truth"
Wait until 2018 to launch The Nature of Truth
Gives National Radio Orgs time to sign up with A4MD
Open letter to Community Organizations
Levels of Engagement for Stations and Organizations
Next week?: Squarespace Analytics overview
Sales report updates
Top sellers (Websites, Facebook pages)
Tuesday November 21, 2017
Project Update and Radio Registration
Artists for Vieques has 20 songs.
Press release draft updates
Community Outreach Letter signatures
Tuesday November 14, 2017
Press and Outreach
Actions to be Finalized
A4MD - Artist Update
Artists for Vieques contacted
Add 3 more artists to make 20 artists total ???
Sihasin "Take A Stand"
Malcolm Holcombe "Down The River"
Jared Tyler "Pain of The World" (Turn to Love)
A4MD - PSAs and Radio Shows
Ready for December
MA, LPRC - Radio Organizations
MA, A4MD - Community Organizations
MA - Sales Related Questions
Sales Tax info for CA, TX?
Stripe, website notification
Tuesday, November 7, 2017
Marketing Material for We All Rise Together
Marketing Materials for Engaged Organizations
Press Releases and Engagement Letters
Press Releases for Press
Web page to host Press Releases and Engagement Letters for reference
1. MUSIC REVIEWERS OF INDEPENDENT MUSIC (magazines, online websites, music blogs)
2. LOCAL MUSIC RESOURCES (alternative weeklies, local websites, local music blogs)
PSAs for both commercial and noncommercial radio stations
We All Rise Together Radio Shows
Invitation to National Radio Organizations To Participate in We All Rise Together
If so, which organizations shall we invite?
If so, who best to contact the organizations?
If so, shall we invite National Radio Orgs directors for a conference call to answer questions?
If so, Tuesday, November 14th?
Launch Date: Press Release and Public Engagement Campaign
Wednesday, November 15th, 2017 ?
Friday, October 27, 2017
Answers to Questions
In an email from Ileana:
Therefore, Magaly is requesting information on the cost of each digital album; success in the past and expectations on this next round; confirmation that LPRC will receive 25% of each album sold so that the organization can share with LPRC affiliates that promote the album; 50% for Radio Vieques.
1. The cost of each digital album
The cost of digital albums are based on the number of songs in the album.
Artists for Vieques has 17 songs, so the cost is $17.00.
A digital album having 20 songs will cost $20.00.
2. Success in the past
One of the reasons that Radio Vieques exists today is because Artists for Vieques generated excitement in the Puerto Rican community to have a radio station for environmental justice, peace and local cultural. The digital album raised enough funds to help support the downpayment on the antenna at a critical point for the station’s development to move forward.
3. Expectations on this next round
A4MD’s Community Digital Album projects are designed to produce Community Digital Albums as well as artist and organization engagement campaigns in raising awareness and support for noncommercial radio stations.
The success of the next round will rely upon project participants working together and engaging recording artists and community organizations to support radio stations.
- Engage Recording Artists in contributing music downloads for the purpose of creating support for noncommercial radio stations and activities related to the mission of A4MD.
- Engage Organizations - both Radio and Community - in promoting digital albums via their organization’s websites, newsletter campaigns and social media.
- Engage National Radio Organizations and their Affiliated Radio Stations in broadcasting radio programs produced by A4MD featuring music on Community Digital Albums.
We All Rise Together, A4MD, The Nature of Truth, etc are ways in which the people themselves can not only take control over one aspect of the media onslaught to which we are all subject, but through which we can actively change the conversation and provide support for the alternative voice that are out there and that continually speak truth to power. We can be the amplifier and the power.
Gerald Torres, Board Chairman, Earthday Networks
4. Confirmation that LPRC will receive 25% of each album sold so that the organization can share with LPRC affiliates that promote the album
Organizations - both radio and community - that register with Artists for Media Diversity and engage in promotion of Community Digital Albums via their organization’s websites, newsletter campaigns and social media will receive 25% of the proceeds tracked to their individual organization’s promotional efforts.
When radio and community organizations register with A4MD, they provide information about their websites, newsletter campaigns and social media.
A4MD’s website analytics tracks funds generated from outside links to A4MD.
A4MD and it’s fiscal sponsor Media Alliance, attribute 25% of funds generated from links associated with an organization to the organization. All funds will be tracked and properly attributed to organizations who have registered with A4MD.
Payments on funds generated in 2017 will be sent to registered organizations in the beginning of 2018.
Payments on funds generated in 2018 will be sent to organizations on either a quarterly or a monthly basis, to be determined by Media Alliance, the fiscal sponsor of the A4MD's Community Digital Album projects.
5. 50% for Radio Vieques
The purpose of Artists for Vieques was to launch an emergency campaign to raise awareness of and funds for building Radio Vieques in time to meet the FCC deadline of June 30, 2013.
In the wake of Hurricane Maria, A4MD is re-releasing Artists for Vieques.
50% of the funds generated from sales of Artists for Vieques will go to Radio Vieques.
The funds can be sent to LPRC for distribution to Radio Vieques.
The funds will be disbursed from Media Alliance to LPRC/Radio Vieques on a month to month basis.
Tuesday, October 17, 2017
We All Rise Together
We begin with Artists for Vieques
Producing and distributing "We All Rise Together" radio shows and PSAs
Writing and distributing Press Releases
Creating a Marketing Guide for Community Collaborators
Selling "Artists for Vieques"
Distributing proceeds to Radio Vieques.
We continue by producing a Community Digital Album for Emergency Assistance
Suggested Title: ARTISTS FOR PUERTO RICO
Stage One: Artist Engagement
1. Emergency addressed:
Organization receiving the funds: LPRC
The funds will be used for:
2. Direct contact to Recording Artists
Press release to Music Artist Organizations
Artist PSAs for Radio stations
Donate music downloads at A4MD.org/artists
3. Produce the Community Digital Album
4. Produce the "We All Rise Together" Radio Shows
7 minute individual artist radio shows
5. Community Collaborators Campaign
Downloadable graphics, press release
Links to purchase digital album
Stage Two: Radio Engagement
1. Release of Community Digital Album
2. Distribution of “We All Rise Together” Radio Shows
3. Press release to Radio Stations
Register at A4MD.org/radio
Stage Three: Organization Engagement
1. Direct Contact to Community Organizations
Identify Organizations to contact
Send a letter and press release
Register at A4MD.org/community
Stage Four: Public Engagement
1. Press Releases to Public Media and Music Industry (Indie Bible)
2. Radio Broadcasts
3. Community Collaborators Campaigns via Websites and Newsletters
4. Social Media Campaigns: Artists, Radio, Organizations
Stage Five: Distribution of Funds to Organizations
1. Monthly Disbursements: LPRC, A4MD
2. Quarterly Disbursements: Community Collaborators
A Note About Community Collaborators
Community Collaborators can be noncommercial radio stations and community organizations, basically, 501c3 tax exempt nonprofits.
Currently we are able track revenue from Traffic Sources: Websites, Newsletters (under development: tracking Social Media)
Under Development: Referral ID System to track revenue from all sources.